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Do you know what makes the difference between basic, extraordinary and damaging customer service? More importantly, do you know the steps you can take to turn a mistake into an opportunity to build a game-changing customer relationship?

Anyone who has spent any time learning about personal growth, self-development, psychology or human behaviour knows that there are a PLETHORA of models relating to needs. So why on earth we need another one?!

A week or two ago, a friend of mine shared this annotated version of Maslow’s hierarchy of needs in the free ’Nourish Your Needs’ Facebook group and asked me what I thought about it. My first response was that, yes, on a VERY superficial level, I did agree with annotations on the image.

Some of the questions I’m always getting asked are ‘What are my 12 Universal Needs?’, ‘What is the Universal Needs tree?’ and ‘What are the 4 needs groups?’ so I recorded a quick video to give you an introduction:

One of the questions I’m always being asked is, ‘what is the red-green spectrum?’ so I recorded a quick video to give you an overview: